EVALUATION.

My overall media product was filmed in a narrative setting. The video follows a storyline of which is created through the lyrics of the song. It is a convention of "real media products." There are three different types of music videos;
NARRATIVE PIECE; this is when a video tells a story that is incorporated into the lyrics.
PERFORMANCE PIECE; this is where the artist, couple or band are perfoming there lyrics and instruments.
ARTISTIC PIECE; this is where the video uses transitions, blends and forms of special effects in order to create a video that is seen to be extremely abstract and may contain really random elements that cause the audience to really wonder about the piece. Artistic pieces often contain deeper meanings hidden within the words and storyline.
Our music video is placed in the narrative piece category, as our video tells a story that is followed by lyrics. We have also used forms of special effects such as transitions within our video, which also makes it slightly an artistic piece, however, the meanings are not hidden, but straightforward and easy to define.


My website and album cover both fit together well, and both fit in with the artist. The metallic writing on my cover shows that Switchy B is a strong minded individual, and due to the shine effect I added, it really shows that Switchy B is of the grime genre. The music video represents that you can be as confident as you like, but in the end, when you lose someone you love, then it's nobodies fault but yours. This projects a slightly different side to grime. A side that shows sensitivity and compassion. The music video shows the guy heartbroken and in deep remorse about what he has done, which reinforces to grime fans that with every sin there is a price. I feel this is a great message to send to younger adults out there, as most people don't realise the impact of their actions until they have lost something.


I have used a wide range of programs to create my media video.The main products I used consisted of a Sony DV Camcorder, and then using the AppleMac computers to use a form of software called Final Cut Pro which edits out certain pieces of film that you don't want and also allows you to create effects and transitions to make your video more abstract if you needed it to be. Using the video camera was a simple task, simply consisting of the push of a button. The camera was easier to film with when accompanied with a tripod, the tripod steadies the camera to aviod "camera shake." It also conveys a moodset of "tranquility" which causes an impact on the audience when something suddenly happens. Final Cut Pro was quite complicated to get the hang of, but once we did, it became really easy to use. We completed our video using this programme.

We tried to shoot each scene more than once so that we could have more choice when it came to selecting the final scenes. This way allowed us to shoot the scenes in different angles so that afterwards we could swap angles and also so that we could decide which angle was the better angle to use for that particular scene.


I was able to gain feedback through posting my blog address onto my facebook wall, aswell as the three comments I recieved in feedback [one of which helped me create a better website] I often got positive comments from other group members, and was happy to feed back to them.


During the creation and filming of our music video we did encounter a few problems. For example, we experienced many issues within our group due to exams being on, work etc, so trying to work around everyone limited us to filming just once a week, and usually at night when people had finished work. This pushed our filming dates back alot as we had to do it weekly. Occasionally it was difficult to book the camera, as many other groups would be filming around the same time. However, we easily sorted this problem and planned days we were all available for filming and then decided on days and all kept to them. This solved the problem and allowed us to get all the correct material for filming that we needed. A second problem that we encountered was that when we put the video together with the song, we found that some scenes were too short or long to match in with the lyrics, which resulted overall in us needed an extra 30 - 40 seconds of filming! Luckily, our camerman filmed myself and the other main character actually naturally with each other, and most of this footage was able to be corporated into the music video really well. The final problem was unfortunately within the group, despite myself and Josh planning dates for shooting, organising the right people to be in the right place, organisation of transport, etc, one member of our group was quite unco-operative with us, which was unfortunate as it meant that we couldn't work properly within the group if an individual wouldn't actually work with us. Overall, the finished product turned out to really work alongside the lyrics, and tells the story well. I am really pleased with our group for managing to work against problems to still create a narrative music video of a good standard.