A specified audience or demographic group for which an advertising message is designed.
My chosen target audience that suits the grime genre is mainly aimed towards teenagers and younger adults, surrounding an age band of 15 - 25. This is because grime represents the modern ideas of youth, it uses things such as sex, drugs, alcohol in many of the songs known in this genre. My target audience involves white and black people, the grime genre is probably more stereotypical towards black people, as grime is classed as street music. The latest grime artists could also possibly appear in the target audience, usually of a similar age to promote youth and music.
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